Martha Stewart is hosting a competition within her company to help staff members contribute to generating new strategic directions. She is down to seven finalists, one of which (Alexis) is proposing a publication dedicated to food allergies. Here’s her abstract:
To publish a special magazine that offers delicious allergy-friendly recipes, making life for people with food allergies and sensitivities easier and more delicious. Millions of people, including myself, can’t eat nuts, dairy, wheat or gluten, and I’d like to empower people to make great recipes even if they can’t use all the standard ingredients.