Counterattack

Apple hits back at Sony’s ‘misleading’ Walkman marketing

ATRAC3 at 48Kbps is nowhere near CD quality,” said Joswiak. “It’s especially interesting that Sony really acknowledges that with the fact that their jukebox software (default setting) and their online store both deliver music at 132Kbps. It’s certainly an acknowledgement that it’s the minimum bitrate you need with ATRAC3 and yet they chose to play a little marketing game and take their bitrate way down to make people believe their player is a higher capacity than what it is. We just find that to be misleading.”

I thought Sony’s claims seemed a little fishy given my understanding of ATRAC and it’s comparative audio quality levels at various compression rates. More later…